As mentioned above, life coaches charge similar rates to other professionals who help. However, you can find coaches who are outside that range. For example, a friend of a health coach and I were talking recently about his model and mentioned that at one point a client, also an experienced businessman, mentioned that my friend needed to increase his training prices because his offer was excellent. The price may seem high, but here you'll have longer sessions with your personal trainer compared to the shorter monthly life coaching sessions.
The prices of personal coaching may vary depending on the training packages and incentives and the type of support you are looking for. This is the strategy or price category that most coaches understand and it is the reference price category for new coaches. Life coaches with reputable school certifications, advanced degrees, a recognized reputation, or more experience can earn higher rates than life coaches with no similar background. And because of this, online life coaching rates are lower than traditional or in-person life coaching rates.
Location may not seem like something you should consider when pricing your services and training packages, especially since most training sessions are now conducted online. If you're a well-known coach or a highly sought after coach in your field of expertise, your clients will be much more willing to pay higher prices for working with you. In addition, many coaches include or exclude several complementary items and services in their packages, making it a challenge to get an accurate picture of the average or overall prices of training packages. The price variation is due to several factors, including the experience of the personal trainer, the location and the type of training.
Coaches' prices and fees are mostly unregulated and many coaches choose a price that seems aligned, based on their research on competitors' prices plus what their target market or ideal customers are willing to pay. Some coaches also offer discounts for multi-session packages or for long-term training arrangements.
